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Platform Overview
One integrated retail marketing & loyalty platform
Loyalty & Rewards Engine
Points, tiers, and rewards that drive repeat visits
POS & Billing
Unified point-of-sale and billing
WhatsApp Marketing & Campaigns
Campaigns and broadcasts on WhatsApp
AI Chatbots & Automation
WhatsApp bots and automated flows
Customer Insights & Product Analytics
Behavior and product analytics
Contests & Gamification
Quiz, spin the wheel, scratch & win, tournaments
Reviews & Feedback (Google Reviews)
Collect and manage reviews
E-commerce Storefront
Online storefront for orders
Chat Support via WhatsApp
Helpdesk and support on WhatsApp
Solutions

Solutions by Industry

Tailored for restaurants, retail, salons, and more

Restaurants & Cafes
Purpose-built for F&B
Retail & E-commerce
From browse to repeat buy
Salons & Spas
Appointments that rebook
Supermarkets & Grocers
Offers that move volume
Healthcare & Wellness
Care that follows up
Education & Training
Engage students and parents
Real Estate
Listings that convert
Banks & Service Counters
Queues that move faster
WhatsApp Marketing Agencies
Scale your agency
Restaurant CRM
A guest list from your bills
Restaurant Billing Software
Billing that does more
Salon Billing Software
Memberships at the counter
Products

Our Products

Complete customer engagement solutions

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Engagement & Growth

Customer Loyalty Programs
Build lasting customer relationships with rewards
Referral Programs
Turn customers into brand advocates
Gamification
Game-like elements for engagement

Marketing & Automation

WhatsApp Marketing
Direct customer communication via WhatsApp
Marketing Campaigns
Targeted campaigns to drive engagement
Automated Campaigns & Bots
AI chatbots and automation workflows
Contests & Competitions
Quiz, spin the wheel, scratch & win
WhatsApp CRM
One inbox, customer history and follow-ups
Customer Reminders
Birthday, win-back and post-visit messages

Analytics, Tech & More

POS & Billing
Unified POS and billing for retail
Customer Insights
Deep insights into customer behavior
Smart QR Codes
Interactive QR codes for engagement
Feedback & Reviews
Manage reviews and collect feedback
E-commerce Storefront
Online storefront for orders
WhatsApp Support / Helpdesk
Chat support via WhatsApp
Social Media Integration
Connect social media with customer data
Appointment Booking
Reminders, confirmation and rescheduling on WhatsApp
PricingDevelopers
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WhatsApp

WhatsApp Business API: Complete Setup Guide for Indian Businesses

Everything you need to know about setting up WhatsApp Business API for your business in India, including compliance and best practices.

December 5, 2024
2 min read
1800 views
S

SpotBay

Content Writer at SpotBay

WhatsApp Business API: Complete Setup Guide for Indian Businesses

WhatsApp Business API is transforming how Indian businesses communicate with their customers. With over 400 million WhatsApp users in India, the platform offers unprecedented reach and engagement opportunities.

Why WhatsApp Business API?

The API provides advanced features: unlimited messaging, integration with existing systems, automated customer support, rich media messaging, and analytics.

Prerequisites for Setup

Before starting, ensure you have: a verified business, a dedicated phone number, Facebook Business Manager account, and technical resources or partner.

Step-by-Step Setup Process

Step 1: Choose Your Approach

You can set up through direct integration, Business Solution Provider (recommended), or WhatsApp Business Platform partners.

Step 2: Business Verification

Complete Facebook's business verification process. Wait for approval (2-7 days).

Step 3: Phone Number Registration

Register your business phone number. It cannot be used with regular WhatsApp.

Step 4: Configure Webhooks

Set up webhooks to receive messages and status updates.

Compliance and Best Practices

Ensure compliance with TRAI DLT registration, data protection laws, and consumer consent requirements. Obtain explicit user consent and provide opt-out mechanisms.

SpotBay Integration

SpotBay simplifies WhatsApp Business API setup and management, providing a complete platform for Indian businesses to leverage WhatsApp for customer engagement, marketing, and support.

Tags

whatsapp business api
setup guide
indian businesses
business communication

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SpotBay

Content Writer

Passionate about helping restaurants grow their business through innovative marketing strategies and technology solutions.

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Restaurants, retail stores and salons use SpotBay to engage customers and grow revenue.

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AI-powered retail marketing & loyalty platform for restaurants, retail, salons, clinics, and more in India, UAE & GCC.

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